When it comes to useful promo products, one truth always holds: if people don’t use it, it doesn’t work. Promotional items are more than just freebies — they’re an extension...
When it comes to promotional products, not all giveaways are created equal. We’ve all been to trade shows or conferences and walked away with pens that don’t write, tote bags...
Trade shows remain one of the most effective ways for B2B companies to connect with prospects, generate leads, and strengthen client relationships. But standing out on a crowded show floor...
Promotional products are more than just giveaways — they’re powerful tools to connect with your audience and keep your brand top of mind. But to make an impact, you need...
As environmental awareness reaches new heights, Canadian businesses are leaning towards sustainable promotional products (aka swag) by marrying aesthetics with responsibility. In 2025, eco‑chic swag isn't just a buzzword—it’s a...
Canada’s diverse seasons offer a unique opportunity for brands to align their promotional products with the rhythm of the year. By matching your swag strategy to the weather, consumer habits,...
As Canada gears up to celebrate its birthday on July 1st, businesses across the country have a golden opportunity to boost brand visibility and foster community spirit. There’s no better...
Canadians eagerly embrace the warm, sun-soaked days of summer, it’s the perfect time for brands to shine. A summer marketing campaign can be more than just hot deals—it’s an opportunity...
Millennials, born between 1981 and 1996, are the largest living adult generation and one of the most powerful consumer demographics. Tech-savvy and socially conscious, they prioritize authenticity, purpose, and lifestyle...
Generation Z—born between 1997 and 2012—are the new frontier in consumer engagement. Digital natives to the core, Gen Z is also deeply passionate about social justice, sustainability, and authenticity. For...