A Guide to Creative Placement in Promotional Products
When it comes to promotional products, creative placement can make or break your campaign. Too often, companies focus entirely on what to give away — tote bags, mugs, jackets —...
Tags: marketing strategy
4 Mistakes to Avoid When Using Promotional Products
Promotional products are a tried-and-true way to boost brand awareness, engage customers, and leave a lasting impression. Whether you’re handing out swag at a trade show, thanking loyal clients, or...
Why Promotional Products Still Matter in 2025 — And How to Make Them Work for You
In a world dominated by digital advertising and algorithm-driven content, it’s easy to assume that promotional products have lost their relevance. After all, isn’t everyone glued to their screens these...
The Ultimate Guide to Promotional Product Strategy
Promotional products are more than giveaways — they’re a powerful marketing channel that can strengthen brand recognition, deepen customer relationships, and even drive measurable sales. Yet too often, businesses treat...
5 Promotional Products Clients Will Actually Use (And Love)
When it comes to promotional products, not all giveaways are created equal. We’ve all been to trade shows or conferences and walked away with pens that don’t write, tote bags...
Why Creativity Counts in Promotional Marketing
With the rise of modern day businesses, customers are bombarded with hundreds of marketing messages each day, standing out has never been more challenging — or more critical. Flyers get...
Red, White & Branded: Creative Canada Day Swag Ideas That Leave a Lasting Impression
Canada Day is more than a long weekend—it's a unique chance for brands to forge emotional connections with their audience in a festive, nationally celebrated setting. Rather than settling for...
Canadian Holidays and Event Calendar for Promotional Product Campaigns
Planning your promotional product strategy around Canadian holidays and events is a smart way to stay relevant. It helps your brand connect emotionally with customers, boost visibility, and drive engagement....
Top 10 Promotional Products for 2025: Boost Your Brand Visibility
Whether you're launching a new campaign, attending a trade show, or simply looking to keep your brand top-of-mind, choosing the right promotional items can make all the difference. In this...
Top Promotional Products for Trade Shows in Canada
Trade shows in Canada present incredible opportunities for businesses to showcase their brand, connect with potential clients, and generate leads. However, with hundreds of exhibitors competing for attention, standing out...