In 2025, Toronto’s startup scene is thriving—and the competition for brand recognition is fiercer than ever. One tool continues to stand out in this crowded marketplace: promotional products. Savvy startups are using swag not just as giveaways, but as strategic tools to drive brand buzz, deepen client relationships, and build cohesive company culture.

Let’s take a closer look at which products Toronto startups are favoring this year—and how they’re turning simple items into memorable experiences.

Why Swag Still Works in 2025

Promotional products are far from outdated. In fact, their value has only increased as digital fatigue sets in and people crave tactile, real-world brand interactions. Here’s why swag still works:

• Memorability: Physical items leave lasting impressions—recipients are more likely to remember a brand they can hold, wear, or use.
• Practicality: Everyday-use items like mugs, hoodies, and chargers integrate your brand into people’s routines.
• Cost-Effectiveness: With long shelf lives and high utility, swag delivers long-term impressions at a relatively low cost.

For Toronto startups, the key is choosing smart, useful items that align with their brand identity and audience preferences.

Toronto Startups’ Favorite Promotional Products

1. Tech Essentials: Wireless Chargers & Webcam Covers

Startups with remote or hybrid teams are gifting sleek wireless chargers, portable power banks, and branded webcam covers. These items speak to the digital lifestyle of their users and are especially popular at trade shows, recruitment fairs, and product launches.

Why it works: These are practical tools that recipients actually use—often in workspaces, meaning your brand stays in sight during work hours.

2. Premium Drinkware: Stainless & Insulated Bottles

Hydration is always in style. Toronto startups are investing in high-quality drinkware—insulated tumblers, stainless steel water bottles, and travel mugs—that clients and employees can use daily.

Why it works: Durable drinkware combines utility with sustainability and style. People love to carry a bottle they’re proud to show off.

3. Cozy Apparel: Branded Hoodies & Beanies

In Toronto’s cool climate, soft-branded hoodies, fleece jackets, and knitted beanies are swag staples. Startups are using apparel not just for employees but as gifts for loyal customers and collaborators.

Why it works: Comfortable, well-made clothing builds team identity and serves as walking billboards for your brand.

4. Eco-Friendly Items: Bamboo Pens & Reusable Totes

Sustainability matters more than ever. Startups that want to showcase their values are choosing eco-conscious items like bamboo pens, recycled notebooks, and reusable cotton totes.

Why it works: These items resonate with environmentally aware consumers and communicate social responsibility.

5. Welcome Kits & Swag Boxes

Personalized swag kits are growing in popularity, especially for remote onboarding and milestone celebrations. Toronto startups are curating themed boxes with a mix of items—tech gear, notebooks, drinkware, and treats—shipped directly to homes.

Why it works: Curated kits feel intentional and elevate the unboxing experience, creating a stronger emotional connection with the brand.

Real Examples from Toronto Startups

A. FinTech Launch: Trade Show Swag Kit

A fintech startup based in downtown Toronto made waves at a financial tech expo by handing out kits with branded wireless chargers, webcam covers, and sleek notepads. Attendees were so impressed that social shares increased threefold—and the company saw a spike in demo sign-ups after the event.

Result: High visibility, improved brand perception, and measurable lead generation.

B. HealthTech Hybrid Team Gifts

A health-focused SaaS company with a largely remote team sent welcome kits to new employees featuring bamboo coffee mugs, branded yoga mats, and eco-conscious journals. The response was overwhelmingly positive, boosting morale and reinforcing company values.

Result: Increased employee satisfaction and stronger team culture.

C. GreenTech Public Campaign

An environmental startup hosted an urban farming event and handed out reusable totes, seed-embedded bookmarks, and bamboo utensils. Attendees continued to use and post about the swag, extending the brand’s visibility well beyond the event.

Result: Community engagement, sustained visibility, and social media traction.

Tips for Choosing the Right Swag

1. Know Your Audience

Think about what your clients or employees actually want. Are they digital nomads? Office workers? Eco-conscious consumers? Match swag to their lifestyle.

2. Prioritize Quality

Cheap swag reflects poorly on your brand. Choose fewer, higher-quality items that will be used and appreciated.

3. Think Seasonally

Toronto’s four distinct seasons offer natural opportunities to rotate your swag. Hoodies and beanies in the winter, water bottles and totes in the summer.

4. Go Local

Work with local suppliers for faster turnaround, better customization, and to support the Toronto economy.

5. Measure ROI

Use post-campaign surveys, engagement tracking, and sales metrics to evaluate the impact of your swag efforts.

Monthly Swag Calendar for Toronto Startups

Final Thoughts

In Toronto’s competitive startup landscape, swag is more than a nice-to-have—it’s a strategic branding tool. By choosing the right items, targeting the right audiences, and aligning with your values, you can turn promotional products into long-lasting brand ambassadors.

Whether you’re looking to impress at an expo, onboard remote talent, or delight clients with eco-friendly gifts, there’s a swag solution waiting to elevate your brand. Be bold, be thoughtful, and above all—make it memorable.

Need help creating your own branded swag kit?
We can help brainstorm ideas and guide your next campaign to success. Let’s make your swag unforgettable.